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程守宗谈黑莓手机的未来

近日,黑莓CEO程守宗在官方博客发表了一篇名为The Future of BlackBerry Devices的文章,对近期黑莓关于硬件的策略调整做了进一步解释和阐述。

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程守宗表示:黑莓不再仅仅是智能手机,而是手机中的智能。

虽然我们不再专注于内部设备硬件开发,但是通过将硬件开发外包给合作伙伴,授权并许可合作企业在移动设备上使用黑莓安全软件和服务,我们可以更专注于开发和许可我们的安全设备软件和黑莓品牌。将其应用到拥有更广泛受众群体的跨平台和设备上,并扩大客户对移动设备的选择。

黑莓手机不会消失,它将继续在市场上存在,当你看到黑莓的标志,它就意味着安全。

这不是黑莓的一个新方向,而是我们战略的延续。我们不会在此停留,而是继续致力于发展我们移动解决方案的软件产品和服务的路线图,包括即将推出的BB10 OS 10.3.3的发布。

以下是文章全文及翻译:

Last week we announced some strategic developments for our Mobility Solutions business. BlackBerry is no longer just about the smartphone, but the smart in the phone. That means that we will be focused on developing and licensing our secure device software and the BlackBerry brand. We will discontinue handset hardware development and fully leverage third parties to develop hardware and distribute and support the BlackBerry handset brand. Through this strategy, there will continue to be BlackBerry-branded devices in the market; when you see our logo it means security, from our class-leading enterprise software to devices secured by BlackBerry software.

上周我们宣布了一些我们的移动解决方案业务的战略发展。黑莓不再仅仅是智能手机,而是手机中的智能。这就意味着,我们将专注于开发和许可我们的安全设备软件和黑莓品牌。我们将停止手机硬件开发,充分利用第三方开发硬件,并分发和支持黑莓手机品牌。通过这一战略,市场上将继续会有黑莓品牌设备当你看到我们的标志,它意味着安全,从我们一流的企业软件到由黑莓软件打造的设备皆是如此。

Licensing the BlackBerry device software experience allows us to leverage our core strengths to provide secure, connected, and inherently mobile solutions. It also allows us to expand the mobility choices available to our customers by bringing BlackBerry security and productivity applications to a wider audience across multiple platforms and devices.

授权黑莓设备软件的经验使我们能够利用我们的核心优势,提供安全、连接和固有的移动解决方案。而通过将黑莓手机安全和生产力应用程序应用到拥有更广泛受众群体的跨平台和设备上,它还能扩大我们的客户对移动设备的选择。

Although we are no longer focused on internal device hardware development, our strategy seeks to expand the mobility choices available to our customers by bringing BlackBerry security and productivity software to a wider audience across multiple platforms and devices. Fundamentally, our announcement represents a change in our approach to the mobile device supply chain, with associated market expansion for our software offerings. Our class-leading enterprise software is unaffected by today’s announcement. Recently we were proud to announce that BlackBerry ranks the highest in all six categories of Gartner’s High-Security Mobility Management Study.

虽然我们不再专注于内部设备硬件开发,我们的战略旨在将黑莓手机安全和生产力应用程序应用到拥有更广泛受众群体的跨平台和设备上,来扩大我们的客户对移动设备的选择。从根本上说,我们的公告表明我们在获取移动设备供应链上方法的变化,同时也是为了扩张相关市场来提供我们的软件产品。我们的一流的企业软件是不受今天公告影响的。最近,我们自豪地宣布:黑莓在Gartner公司的高安全性移动管理研究的所有六个类别中排名是最高的。

This is not a new direction for BlackBerry, but a continuation of our strategy. For example, we recently made the BlackBerry Hub, Calendar, and Password Keeper applications available on the Google Play Store for use on a wide range of Android smartphones. We also integrated our smartphone software in conjunction with a hardware platform partner to release DTEK50. And, we announced a partnership with a joint venture in Indonesia, PT BB Merah Putih, to license BlackBerry secure Android software and services for devices in the Indonesia market. But we’re not stopping there: A key element of our strategy is continual development of our Mobility Solutions software products and services roadmap, including the upcoming BB 10.3.3 release, continued commitment to rapid software updates and feature development for our secure Android software platform, and continued repairs and support of in-market BlackBerry devices.

这不是黑莓的一个新方向,而是我们战略的延续。例如,我们最近开放了黑莓Hub、日历和密码管理器等应用程序将其放在谷歌商店上,以供给使用人数更多的安卓手机使用。我们还整合了这些智能手机软件与硬件平台合作伙伴一起发布了DTEK50手机。而且,我们还宣布与印度尼西亚的合资企业PT Merah Putih BB达成合作协议,授权许可其在印度尼西亚市场使用黑莓安全的Android软件和服务。但是我们并不会在此停留:我们战略的一个关键因素就是不断发展我们移动解决方案的软件产品和服务的路线图包括即将推出的BB 10.3.3的发布继续致力于我们安全Android软件平台上的软件更新和功能开发,并对市场上的黑莓设备继续进行修复和支持。

BlackBerry software remains the most secure and comprehensive way to connect people, devices, processes, and systems for today’s enterprise of things, and we’re excited to further extend our offerings in secure mobility through our licensing strategy.

对于如今的物联网事业来说,黑莓软件仍然是连接人、设备、流程与系统的最安全和最全面的方式。通过我们的授权策略,我们很高兴能够进一步在安全移动设备上推广我们的产品。

(翻译:雨魔

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    精神病院的大笨鸡2年前 (2016-10-05)

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